About The Book

This book is a user-friendly comprehensive guide for planning and writing questionnaires. It contains a framework for writing questionnaires that begins with planning research to support decision-making, conducting qualitative research, and planning the questionnaire before you begin writing questions. It provides guidelines to make questions clear, answerable, easy and unbiased. The book also offers guidelines for the three most common tasks we ask of respondents: selecting items from a list, rating items on a scale and answering open-ended questions. Finally, the book shows how to properly pretest a questionnaire.
This book is for anyone who is involved in writing questionnaires: marketing researchers, human resources managers, public health officials, engineers, government researchers, professors who will use the book as part of their curriculum, pollsters, and anyone else charged with writing a questionnaire.