by davhar162_1btnku | Jun 22, 2015 | Get Better Data, Reducing bias
One of the most common tasks in survey research is to ask respondents to select from a list of numeric ranges. For example, we might ask how many hours per day do they watch TV, how much time do they spend on your computer, or how many hours per day they study....
by davhar162_1btnku | Jun 15, 2015 | Get Better Data, Unbiased Questions
Agree/disagree scales are used far too often in our questionnaires. They ask respondents to assess a statement and then indicate the extent to which they agree or disagree with that statement. Over the past fifty years there have been many studies that have clearly...
by davhar162_1btnku | Jun 12, 2015 | Get Better Data
I wish I had a dollar for every time a survey was administered asking people to rate their frequency of some behavior. The unit of measurement is often unclear in questions about frequency, like this one: Q: How frequently did you visit the post office in the past 30...
by davhar162_1btnku | Jun 7, 2015 | Decisions
As marketing researchers we strive to make sure our work supports decision-making. In order to do this, we need to be well versed in the decisions marketers need to make for their brands. The key decisions marketers make for their brands are not so obvious. Both...
by davhar162_1btnku | Jun 4, 2015 | Mobile Administration, Pretesting
The fundamental problem with surveys stems from the fact that few people who write questionnaires have any serious training in the discipline. When I talk with groups who do survey research and ask, “How many of you have a book on your desk on how to write...
