by davhar162_1btnku | Jun 3, 2015 | Mobile Administration
For mobile administration of surveys, the questionnaire needs to be as short as possible. The fundamental principle #1 for making questionnaires short has been around for a long time; it just takes a heck of a lot of training and discipline to pull it off. It is...
by davhar162_1btnku | May 29, 2015 | Tips
How we write questionnaires really matters. It isn’t just about getting better data for better decisions, it is about our company’s reputation. Probably because I wrote a book on the topic of questionnaire design, people contact me daily about their...
by davhar162_1btnku | May 26, 2015 | Scales
It is helpful for questionnaire writers to have a toolbox of key issues to consider when constructing rating scales. Here is a toolbox: 1. What do you want to measure (e.g., likelihood, interest, satisfaction, or something else)? Consider how people think about the...
by davhar162_1btnku | May 20, 2015 | Get Better Data
When you ask exploratory open-ended questions in a survey, keep in mind that writing is hard; most respondents expend limited effort in answering these sorts of questions. Without a trained qualitative interviewer, you also will not have the opportunity to rephrase...
by davhar162_1btnku | May 18, 2015 | Get Better Data
We often see questionnaires that contain exploratory open-ended questions. This is no surprise, because when people are studying a topic, they want to know as much as possible about it. Below are examples of exploratory open-ended questions: “What did you like most...
