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In Surveys, Use Transition Statements to Avoid “Order Misunderstanding”

by davhar162_1btnku | May 10, 2015 | Unbiased Questions

As you move from one category of information to another, it may be necessary to alert respondents to the change in the topic of conversation. This will help them clear their minds from the previous set of questions and avoid what I call “order...

Get Better Data #4: Use Forced-Choice Instead of Check-All-That-Apply

by davhar162_1btnku | Jan 11, 2015 | Get Better Data

One of the most common tasks we ask of respondents is to ask a question, provide a list of answer choices, and tell respondents to check-all-that-apply. Asking questions using the check-all-that-apply format often leads to incomplete answers. It is better in most...

Get Better Data #3: Open Versus Closed-Ended Questions – Part 2

by davhar162_1btnku | Dec 9, 2014 | Get Better Data

In his book, Method and Meaning in Polls and Surveys, 2008, Howard Schuman discusses the distinction between open and closed-ended questions. Many people think that the open-ended format is more valid because it allows respondents to say whatever is on their minds....

Get Better Data #2: Open Versus Closed-Ended Questions – Part 1

by davhar162_1btnku | Nov 21, 2014 | Get Better Data, Open vs Closed-Ended Questions

When designing questionnaires, we often need to decide whether to use an open or closed-ended question to get specific information. Yet we need to be aware of the fact that open and closed-ended questions each have their own strengths and weaknesses and perform in...

Get Better Data #1: The Effects of Category Ranges on Responses

by davhar162_1btnku | Nov 10, 2014 | Get Better Data, Scales, Unbiased Questions

One of the most common tasks in survey research is to ask respondents to select from a list of numeric ranges. For example, we might ask how many hours per day do they watch TV, how much time do they spend on your computer, or how many hours per day they study....
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Latest Posts

  • Reducing Bias: The Effect of Category Ranges on Responses
  • Replace Agree/Disagree Scales with Direct Questions of What You Really Want to Measure
  • Don’t Ask For Frequency Ratings in Surveys – Ask About a Unit of Measurement
  • Six Key Marketing Decisions: A View from Marketing Research
  • The Fundamental Problem With Our Surveys

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