by davhar162_1btnku | Oct 5, 2014 | Unbiased Questions
Here is one of the common scales that we see in questionnaires. It is used to measure many things. In this example, I will show it used to measure health: Q: Would you say your health is: __ Excellent __ Very good __ Good __ Fair __ Poor This is an unbalanced bipolar...
by davhar162_1btnku | Jul 21, 2014 | Make Questions Answerable
Questionnaire writers are often tempted to use vague words and phrases that, although commonly used in conversation, do not have precise meanings. Here is a question I saw in a survey: Do you regularly read the newspaper? __ Yes __ No The problem with this question is...
by davhar162_1btnku | Jul 14, 2014 | Pretesting
Pretest your questionnaire with enough respondents per segment to ensure you find and fix any problems with the instrument. Proper pretesting involves interviewing respondents to find out what questions mean to them, how they came up with their answers, and to uncover...
by davhar162_1btnku | Jul 8, 2014 | Unbiased Questions
When asking respondents to select items from a list, make sure the answer choices do not overlap. Consider the following question: Where have you seen or heard information about how to improve your credit score? Please check all that apply. __ Website __ Magazine __...
by davhar162_1btnku | Jun 29, 2014 | Unbiased Questions
There are two ways that questions can influence subsequent questions: order bias and order misunderstanding. Order bias results when we order questions such that the first question influences the response to the second question and thereby leads to inaccurate...
