by davhar162_1btnku | Jun 24, 2014 | Unbiased Questions
It is easy to influence responses—intentionally or unintentionally—through the wording of a question. What do you think of this question? Considering the extremely high price of gasoline, for your next vacation are you most likely to: (choose one) ____ Fly ____ Drive...
by davhar162_1btnku | Jun 18, 2014 | Make Questions Answerable
Many questions in survey research assume regularity of behavior. Read this question and then look at what two respondents thought when they tried to answer it. Thinking of the past 12 months, how often have you baked a cake? ___ Less than once a month ___ 1 to 3 times...
by davhar162_1btnku | Jun 9, 2014 | Tips
Signup for the newsletter and get Chapter 6 for free. A link to download the chapter will be in the “Welcome” email you receive after opting-in to the newsletter. Email Address * First Name Last Name * indicates...
by davhar162_1btnku | Jun 3, 2014 | Gender Bias?
In the New York Times article, Women and the “I Don’t Know” Problem, Allison Kopicki discusses how males and females may respond differently to the intent of survey questions. She references an idea presented in The Confidence Code, by Kay and Shipman, that men...
by davhar162_1btnku | Apr 15, 2014 | Screener
Qualitative research is essential for organizations to understand their customers, and reach their potential. There are many ways to improve the quality of qualitative research—from how we design topic guides to how we conduct interviews and focus groups. One step in...
