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Reducing Bias: The Effect of Category Ranges on Responses

by davhar162_1btnku | Jun 22, 2015 | Get Better Data, Reducing bias

One of the most common tasks in survey research is to ask respondents to select from a list of numeric ranges. For example, we might ask how many hours per day do they watch TV, how much time do they spend on your computer, or how many hours per day they study....

Replace Agree/Disagree Scales with Direct Questions of What You Really Want to Measure

by davhar162_1btnku | Jun 15, 2015 | Get Better Data, Unbiased Questions

Agree/disagree scales are used far too often in our questionnaires. They ask respondents to assess a statement and then indicate the extent to which they agree or disagree with that statement. Over the past fifty years there have been many studies that have clearly...

Don’t Ask For Frequency Ratings in Surveys – Ask About a Unit of Measurement

by davhar162_1btnku | Jun 12, 2015 | Get Better Data

I wish I had a dollar for every time a survey was administered asking people to rate their frequency of some behavior. The unit of measurement is often unclear in questions about frequency, like this one: Q: How frequently did you visit the post office in the past 30...

In Surveys, Recognize the Limitations of Exploratory Open-Ended Questions

by davhar162_1btnku | May 20, 2015 | Get Better Data

When you ask exploratory open-ended questions in a survey, keep in mind that writing is hard; most respondents expend limited effort in answering these sorts of questions. Without a trained qualitative interviewer, you also will not have the opportunity to rephrase...

Do Not Use Exploratory Open-Ended Questions as Substitutes for Qualitative Research

by davhar162_1btnku | May 18, 2015 | Get Better Data

We often see questionnaires that contain exploratory open-ended questions. This is no surprise, because when people are studying a topic, they want to know as much as possible about it. Below are examples of exploratory open-ended questions: “What did you like most...

Get Better Data #4: Use Forced-Choice Instead of Check-All-That-Apply

by davhar162_1btnku | Jan 11, 2015 | Get Better Data

One of the most common tasks we ask of respondents is to ask a question, provide a list of answer choices, and tell respondents to check-all-that-apply. Asking questions using the check-all-that-apply format often leads to incomplete answers. It is better in most...
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Latest Posts

  • Reducing Bias: The Effect of Category Ranges on Responses
  • Replace Agree/Disagree Scales with Direct Questions of What You Really Want to Measure
  • Don’t Ask For Frequency Ratings in Surveys – Ask About a Unit of Measurement
  • Six Key Marketing Decisions: A View from Marketing Research
  • The Fundamental Problem With Our Surveys

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