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When Writing Questionnaires, Don’t Use Vague Terms and Phrases

by davhar162_1btnku | Jul 21, 2014 | Make Questions Answerable

Questionnaire writers are often tempted to use vague words and phrases that, although commonly used in conversation, do not have precise meanings. Here is a question I saw in a survey: Do you regularly read the newspaper? __ Yes __ No The problem with this question is...

Don’t Assume Regularity of Behavior

by davhar162_1btnku | Jun 18, 2014 | Make Questions Answerable

Many questions in survey research assume regularity of behavior. Read this question and then look at what two respondents thought when they tried to answer it. Thinking of the past 12 months, how often have you baked a cake? ___ Less than once a month ___ 1 to 3 times...

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