by davhar162_1btnku | Jun 4, 2015 | Mobile Administration, Pretesting
The fundamental problem with surveys stems from the fact that few people who write questionnaires have any serious training in the discipline. When I talk with groups who do survey research and ask, “How many of you have a book on your desk on how to write...
by davhar162_1btnku | Jun 3, 2015 | Mobile Administration
For mobile administration of surveys, the questionnaire needs to be as short as possible. The fundamental principle #1 for making questionnaires short has been around for a long time; it just takes a heck of a lot of training and discipline to pull it off. It is...
