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Six Things to Consider When Designing Scales in Survey Research

by davhar162_1btnku | May 26, 2015 | Scales

It is helpful for questionnaire writers to have a toolbox of key issues to consider when constructing rating scales. Here is a toolbox: 1. What do you want to measure (e.g., likelihood, interest, satisfaction, or something else)? Consider how people think about the...

Get Better Data #1: The Effects of Category Ranges on Responses

by davhar162_1btnku | Nov 10, 2014 | Get Better Data, Scales, Unbiased Questions

One of the most common tasks in survey research is to ask respondents to select from a list of numeric ranges. For example, we might ask how many hours per day do they watch TV, how much time do they spend on your computer, or how many hours per day they study....

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