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Replace Agree/Disagree Scales with Direct Questions of What You Really Want to Measure

by davhar162_1btnku | Jun 15, 2015 | Get Better Data, Unbiased Questions

Agree/disagree scales are used far too often in our questionnaires. They ask respondents to assess a statement and then indicate the extent to which they agree or disagree with that statement. Over the past fifty years there have been many studies that have clearly...

In Surveys, Use Transition Statements to Avoid “Order Misunderstanding”

by davhar162_1btnku | May 10, 2015 | Unbiased Questions

As you move from one category of information to another, it may be necessary to alert respondents to the change in the topic of conversation. This will help them clear their minds from the previous set of questions and avoid what I call “order...

Get Better Data #1: The Effects of Category Ranges on Responses

by davhar162_1btnku | Nov 10, 2014 | Get Better Data, Scales, Unbiased Questions

One of the most common tasks in survey research is to ask respondents to select from a list of numeric ranges. For example, we might ask how many hours per day do they watch TV, how much time do they spend on your computer, or how many hours per day they study....

Avoid Bias in the “Poor to Excellent Scale” By Making it Balanced

by davhar162_1btnku | Oct 5, 2014 | Unbiased Questions

Here is one of the common scales that we see in questionnaires. It is used to measure many things. In this example, I will show it used to measure health:  Q: Would you say your health is: __ Excellent __ Very good __ Good __ Fair __ Poor This is an unbalanced bipolar...

When Asking Respondents to Select From a List, Make Sure the Answer Choices on the List Do Not Overlap

by davhar162_1btnku | Jul 8, 2014 | Unbiased Questions

When asking respondents to select items from a list, make sure the answer choices do not overlap. Consider the following question: Where have you seen or heard information about how to improve your credit score? Please check all that apply.  __ Website __ Magazine __...

The Difference Between Order Bias and Order Misunderstanding

by davhar162_1btnku | Jun 29, 2014 | Unbiased Questions

There are two ways that questions can influence subsequent questions: order bias and order misunderstanding. Order bias results when we order questions such that the first question influences the response to the second question and thereby leads to inaccurate...
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Latest Posts

  • Reducing Bias: The Effect of Category Ranges on Responses
  • Replace Agree/Disagree Scales with Direct Questions of What You Really Want to Measure
  • Don’t Ask For Frequency Ratings in Surveys – Ask About a Unit of Measurement
  • Six Key Marketing Decisions: A View from Marketing Research
  • The Fundamental Problem With Our Surveys

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